Research in the field of public administration has changed and advanced significantly in recent years, impacting in many ways, such as how we engage in research, the interdisciplinary nature of the theory we use, and the research questions we ask. Research in public administration not […]

Marketing success is generally determined by how we understand consumers and choose marketing channels or media to offer the goods or products we sell. There is a massive change in human life from all aspects of life. OTT is snowballing because it is what society […]

The systematic literature review is a method for making sense of large bodies of information and contributing to answers to questions about what works and what doesn’t—and many other types of questions. A systematic literature review allows the writer or researcher to obtain the main […]