Jakarta, 19 January 2026 — The Faculty of Administrative Sciences, Universitas Indonesia (FIA UI), organized a short course for students from Zhejiang University, China. As part of the program, FIA UI facilitated a company visit to PT Wanxinda Group Indonesia, located in the central business district of Jalan Jenderal Sudirman, Central Jakarta.

The activity aimed to provide participants with first-hand insight into Indonesia’s business climate and the factors that make the country a strategic location for business development, particularly for companies from China. During the presentation and discussion sessions, several key reasons for choosing Indonesia as an investment destination were highlighted.

Indonesia is viewed as a country with a vast territory, abundant natural resources, and a large population, creating a highly promising domestic market. The stability of the Indonesian government was emphasized as a crucial factor that offers certainty and a sense of security for business actors in operating and expanding their enterprises.

Strong bilateral relations between Indonesia and China have also contributed to the rapid growth of Chinese companies and products in Indonesia. This is reflected in the presence of various projects and platforms that have developed significantly in the national market, such as the WHOOSH high-speed railway and the digital platform TikTok.

From a demographic perspective, Indonesia is dominated by a young population with high purchasing power, making it a highly attractive market. In addition, Indonesia’s relatively high levels of export and import activity indicate an open economy that is well integrated into international trade.

Social and regulatory aspects were also important points of discussion. Approximately 80 percent of Indonesia’s population is Muslim, making halal certification a strategic factor in product marketing. Furthermore, compliance with certifications and national standards, such as SNI, is an essential requirement for sustaining business operations in Indonesia.

In the industrial context, relatively long factory working hours in Indonesia reflect the intensity and pace of national development. The country’s rich natural resources also present significant opportunities for industrial growth, including the electric vehicle industry, which is currently one of the key areas of expansion for Chinese companies.

Rapid national infrastructure development—encompassing toll roads, international airports, and railway networks—has further strengthened Indonesia’s position as a strategic location for business and logistics activities. Indonesia is also considered an ideal country for tourism, living, and conducting business, supported by its geographical characteristics as a tropical nation.

The discussion also highlighted the vision of developing industrial and innovation areas often referred to as “Indonesia’s Shenzhen,” which has received support from the President of the Republic of Indonesia, Prabowo Subianto, as part of efforts to promote economic transformation and enhance national competitiveness.

Through this company visit, FIA UI hopes that short course participants will gain a more contextual understanding of business practices in Indonesia, while also strengthening cross-country exchange of knowledge and experience in the fields of administration and public policy.